Strengthening brand awareness with Instagram Delloro Store in Jeddah

• Challenges: Delloro Store lacked brand recognition in its area and faced challenges as its coffee brand was new to the market and unfamiliar to consumers • Framework: Delloro Store aimed to grow its audience and help them learn more about its products and origins. To increase brand awareness and drive sales, we launched a campaign that included an animated video and over 20 visual content pieces. The campaign shared Delloro’s journey from Italy to Saudi Arabia, highlighting its commitment to bringing high-quality coffee with a unique taste to the local market. Results: - Delloro succeed and turned to a well-known brand in its area - It transferred from being a store to a café were several consumers visit it - Awareness increased by 60% - Sales increased by 10%

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