Strengthening brand awareness with Instagram Kafak KSA

• Challenges: Kafak is a well-known brand in the B2B sector, offering specialized bird repellent products that have been used in prominent locations such as Al-Masjid Al-Haram in Makkah, hotels, and various landmarks across the GCC. Looking to expand its reach, Kafak set its sights on the B2C market—aiming to increase brand awareness and target private residences, including villas and palaces • Framework: We developed a campaign featuring four animated videos to showcase Kafak’s services, demonstrate how the product is used, and raise consumer awareness. As part of the strategy, we also launched paid ads on Instagram to expand reach and support their move into the B2C market. • Results: - Awareness increased by 15% more - Engagement and messages increased by 90% - Audience understood more about their products - SEO Ranking increased by 70% to reach more traffics

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